Pharmacy First: Is Your Website Ready to Capture the Demand?

Pharmacy First has changed what patients expect from their local pharmacy. They can now be treated for seven common conditions without seeing a GP — but only if they know you offer it.

Most pharmacy websites we review still bury Pharmacy First behind generic pages, or don't mention it at all. Patients searching "sore throat treatment near me" land on a competitor or, worse, book a GP appointment they didn't need.

Three quick wins: - Give Pharmacy First its own page, listing all seven conditions in plain English. - Add clear calls to action — walk in, call, or book online. - Keep your opening hours accurate everywhere, including Google.

A pharmacy website should work like a member of staff: answering questions, taking bookings and pointing patients to the right service. If yours doesn't, it's costing you consultations every week.